Jinx's passion for music began when as a kid, he first heard the chorus of Lionel Richie's "All Night Long". From then on, he was hooked.

Throughout Jinx's college daze in the US, the allure of music constantly beckoned, resulting in more missed morning classes than necessary, and a wealth of musical experience gained. Jinx got his break into writing music for commercials with a TV commercial for an American cosmetics company. Since then, as Musical Director at a major post-production studio, Jinx has written music for numerous TV, cinema and radio commercials for Ikea, Panasonic, Honda, McDonald's, Motorola and Nokia, among others.

More recently, as a professional composer/producer in his own studio, in addition to producing infectious commercials for major international brands and scoring music for movies, Jinx also enjoys writing and performing his own songs, as well as performing song covers of some of his favourite musical luminaries. Yes, that's you, Lionel Richie!